Aurikk’s Guide to Understanding your Brand Identity Branding Matters. It’s one of those intricate socially-focused objectives with the potential to affect the majority of the populace. That is, if the path is built right. It's the spark plug that fuels the creative backwardness that has been pivotal to introducing us to some of the world's wonders. Something I call. “Design taking life”. That’s another book though. How do we ensure your brand matters? That's the crux of this brandbook. It's about learning to strategize correctly for the given task at hand. The dynamics of building a brand has multiple stacks of strategy, design, and engagement. Well, the brand education we’ll identify within this brandbook should allow the reader to see a broader perspective of brand building.