This Marketing and E-Marketing book dissects the fundamental principles of marketing beginning with providing an understanding of what marketing is. Throughout the course, students/readers will learn the importance of understanding the market place and customer needs. An important element of entrepreneurship and business in general, is the understanding of market segmentation and the ability to properly identify a target market. Through the topics in this book, students will learn the importance and benefits of identifying the right target market as well as differentiation and positioning. Current business trends have made it necessary for successful businesses to be able to utilize the Internet in order to make people aware of their products and services. Today's consumer utilizes the Internet to gather information about products before purchasing as well as provide feedback about products they have purchased. This course will touch on the importance of using electronic channels to deliver their message and encourage people to choose their business in their decision making process, as well as managing customer relations. This book will help students who want to have their own businesses by providing them with information to help them understand the environment in which they will be operating, some of the marketing tools available, and the people for whom they are developing services or products.