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Strategic ROADMAP

An intentional, memorable approach to achieving success

ByAndrew L. ShaferEdward E. Greene

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Strategic ROADMAP© is an approach to strategy that is simple, comprehensive, and clear. Used successfully by start-ups and large global organizations, Strategic ROADMAP enables business owners, executives and leaders to utilize a proven approach to defining a clear plan that is easily communicated to and recalled by everyone in their business, making success easier to achieve. Strategies developed using the Strategic ROADMAP are intentional, definitive and clear, memorable, and integrated for impact. If you’ve every completed a Business Model Canvas and wondered “what’s next,” this is what you need. Each letter in the word ROADMAP represents a critical element of a successful and effective strategy. Simultaneously, the two words that make up ROADMAP—ROAD and MAP—represent two critical activities required for success – planning and execution. The book starts with helping define the strategic ROAD: The Results, Opportunities, Advantage and Design the business intends to take, clearly answering the questions of: What’s success? How to get there? How to win? And where to invest? It then continues on to help determine how to execute, focusing on the Milestones, Action plans, and Partners that are needed to get to success; measuring progress, getting it done and identifying and engaging partners who can help. Use this book to provoke and inspire you and your team, as a framework for planning and communicating your journey with your organization, and as reference to help keep you on course on your way to success.


Publication Date
Jun 17, 2020
Business & Economics
All Rights Reserved - Standard Copyright License
By (author): Andrew L. Shafer, Edited by: Edward E. Greene, Edited by: Monique Keeley


Perfect Bound
Interior Color
US Trade (6 x 9 in / 152 x 229 mm)

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