Social Media for Customer Support

It is an undeniable fact that most people prefer to use social media for marketing their brands. But a lot of them overlook the fact that social media can also be an effective channel for customer support. While competitors outrun another for customer loyalty through innumerable offers and price cut downs, I wonder why are they ignoring the most popular channel of communication today. They tend to forget that social media is a communication channel where people do voice their complains and queries instead of merely consuming marketing content. Let me take you through some important reasons on why brands should immediately embrace the process of customer support strongly on social media. INDEX WHY BRANDS SHOULD USE SOCIAL MEDIA FOR CUSTOMER SUPPORT HOW TO BE EFFECTIVE AT CUSTOMER SUPPORT ON SOCIAL MEDIA HOW E-COMMERCE BRANDS ARE USING SOCIAL MEDIA FOR CUSTOMER SUPPORT HOW BFSI BRANDS & INDIAN TELECOM INDUSTRY ARE USING SOCIAL MEDIA FOR CUSTOMER SUPPORT