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Personalization Marketing in the Non-Profit Sector: The Effects of VDP and DAM Implementation on Present Day Fundraising Campaigns

Personalization Marketing in the Non-Profit Sector: The Effects of VDP and DAM Implementation on Present Day Fundraising Campaigns

ByAri Grossman-Naples

Personalization, customization, and versioning are the next logical steps in the ongoing evolution of the marketing and printing industries. One-to-one marketing techniques have promised users excellent results, and within the private sector, one-to-one strategies certainly seem to be working. This trend can be seen in the auto industry; where, as early adopters of Variable Data Printing (VDP), Database Management (DBM), and Digital Asset Management (DAM) technologies, they have experienced the economic benefits of deploying these technologies within their campaigns. However, what are the implications to the non-profit sector and it’s numerous fundraising campaigns?

Details

Publication Date
Sep 30, 2011
Language
English
Category
Reference
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Ari Grossman-Naples

Specifications

Format
PDF

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