
Personalization Marketing in the Non-Profit Sector: The Effects of VDP and DAM Implementation on Present Day Fundraising Campaigns
Personalization, customization, and versioning are the next logical steps in the ongoing evolution of the marketing and printing industries. One-to-one marketing techniques have promised users excellent results, and within the private sector, one-to-one strategies certainly seem to be working. This trend can be seen in the auto industry; where, as early adopters of Variable Data Printing (VDP), Database Management (DBM), and Digital Asset Management (DAM) technologies, they have experienced the economic benefits of deploying these technologies within their campaigns. However, what are the implications to the non-profit sector and it’s numerous fundraising campaigns?
Details
- Publication Date
- Sep 30, 2011
- Language
- English
- Category
- Reference
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Ari Grossman-Naples
Specifications
- Format