Big Data Handbook

The more companies are becoming transparent, the more there is a need for a company their business in future, based on a rapidly changing business environment. Moreover, every time the business comes up with new products or campaigns, or wishes to evaluate its existing business strategy, it has to deal with the following questions: What kind of products is my target-market interested in? In which distribution channels are we supposed to invest, which one is the most sales-generation effective? Where should I open a new store next year? What is the best way of transporting my products? How can I use my resources more efficiently? How can I stand out from my competitors in the market? As a consequence of rapidly changing technology, the effect of Social Media 3.0 and Cloud, storing amazingly big volumes of data, a big fact is born, called “Big Data”. The term “Big Data” is itself a general recognition of this revolutionary change period of present IT technology in human history as a part of human evolution.