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Synergy of Excess

ByWilliam ArbizuAshley Simone

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Contemporary society is preoccupied with commodity, consumption and spectacle. The fashion industry thrives on these preoccupations and cultivates them through the proliferation of images. Recently, they have engaged architects and extended the practice of branding to the buildings that house them. In doing so, the fashion industry demonstrates it has the power to offer architecture a venue for experimentation. Tokyo’s boutiques synthesize technology, art, fashion, branding and fame. They indulge in excess to create individuality and desirability. The architecture of these boutiques denote a further shift away from the discourse and design of Modernism toward the visceral concept of beauty on which the fashion industry functions. This shift has manifested itself in a trend of surface architecture that demonstrates an unfettered interest in beauty, materiality, and sensation. This architecture both engages the urban environment and represents a convergence of architecture with popular culture.

Details

Publication Date
Nov 22, 2008
Language
English
Category
Art & Photography
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): William Arbizu, By (author): Ashley Simone

Specifications

Pages
88
Binding
Perfect Bound
Interior Color
Color
Dimensions
Square (8.5 x 8.5 in / 216 x 216 mm)

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