Email Marketing

One of the most important new aspects of e-mail marketing is making sure your content is highly targeted to your customer base. One of the ways of being sure you are targeting your customer base correctly Mr. heavy experimentation and split testing of your content. Think about every e-mail that you send to your customer list as if you were sending it to your mother or best friend. When you write like you're talking to a single person or a small audience of good friends you're going to connect with your customer list on a much more personal level. Now that e-mail marketing is been so popular for so many years many people that haven't gotten a new e-mail address in over five years are subscribed to so many darn e-mail lists that is incredibly easy for your e-mail to get lost in the crowd. Because of this we need to make sure that your e-mail stand out, and that you also build a relationship with your customer base. Some of the ways that you can target your e-mail are by paying careful attention to things such as:  Subject lines  E-mail date and times  Amount of free content vs. amount of pitching The overall tone of deciding if you want to talk your customer in a professional or personal tone depending on the type of product and type of niche that you marketing.