Writing for Media and Monetising It

"In this work, he gives back to the Times and Seasons that fostered him by giving to the future: showing how you can take your place in the bigger, bolder media, and be directly compensated by it." - Sonala Olumhense, Syndicated columnist, journalist and author "I can think of no better than Azubuike Ishiekwene to steward young journalists into a world and landscape (so) fundamentally changed and shifted from what we have known.” - Ferial Haffajee, Writer, editor, moderator, South Africa "Readers are well advised to attend to this text, to learn from a writer who has transitioned through phases in the media business - from the adequacy of livelihood of salaried staff writers, to writers who need to innovate and become entrepreneurial as content creators." - Olayinka Esan, Professor of Broadcasting, Film and Development Communication “Its hands-on approach is unmistakable, just as is its simplicity. It captures the core essences of lettering for beginner and intermediate learners and could serve as refresher literature for the initiated. The pleasant surprise is nevertheless evident in the ability of the writer to document thoughts in easy, free-flowing prose, despite his advanced, and unarguably erudite exposure. The amazement is pleasing, just as the embedded thoughts, for being at once down to earth and conversational.” - Abiodun Adeniyi, Professor of Communication and Dean, School of Post Graduate Studies, Baze University, Abuja “Writing for Media and Monetizing It by Azu Ishiekwene is an essential guide for aspiring writers, especially in the field of journalism. Drawing from over 35 years of rich, vast, and varied experiential data, Ishiekwene offers thoughtful insights into and practical advice for media writers across 15 chapters. Topics range from finding one's unique voice, connecting with audiences, monetising content, to navigating treacherous legal minefields, and harnessing AI without losing originality. The book is a valuable resource for students, early- to mid-career journalists, and content creators seeking to understand and thrive in our increasingly intricate and rapidly evolving media ecosystem. Ishiekwene's firsthand experiences, combined with interviews with professionals, make this a comprehensive manual for effective, impactful writing in today's digital world. I recommend it in the highest terms.” - Farooq Kperogi, Professor of Journalism and Emerging Media, Kennesaw State University, Georgia, USA