How to Create Demand for Your Service: Limit the Supply and the Value Goes Up

If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn’t expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great. (This eBook is part of a series: "The More Gross Profit 13 eBook Sales Course". Each eBook is approximately 100 pages and has 7 lessons. The course includes over 600 contributions from successful salespeople who have gone through the training.)