
Every Sale Has 5 Basic Obstacles : Learn What They Are & How To Overcome Them
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With every new prospect you meet, and every sales meeting you hold, whether obvious or not, you're up against 5 obstacles. They are:
No Need, No Money, No Hurry, No Desire, No Trust.
Traditionally sales trainers spend a lot of time showing you tricky ways to overcome these sales obstacles. The problem is that they're essentially teaching you to argue with your prospects!
We may end up overcoming the objection; however, the fact is where objections exist, closing ratios go way down.
Think of the last sale you lost to an objection and what it was. What if you could have overcome it before it became a problem? There is a solution!
Brett Burgess, in his book Every Sale has 5 Basic Obstacles - Learn What They Are and How to Overcome Them, will walk you through each one in detail.
You'll learn to identify and understand each one, then how to apply proven techniques for overcoming them.
Details
- Publication Date
- Apr 4, 2011
- Language
- English
- ISBN
- 9780986827600
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Brett Burgess
Specifications
- Pages
- 44
- Binding
- Paperback
- Interior Color
- Black & White
- Dimensions
- A5 (5.83 x 8.27 in / 148 x 210 mm)