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Every Sale Has 5 Basic Obstacles : Learn What They Are & How To Overcome Them

ByBrett Burgess

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With every new prospect you meet, and every sales meeting you hold, whether obvious or not, you're up against 5 obstacles. They are: No Need, No Money, No Hurry, No Desire, No Trust. Traditionally sales trainers spend a lot of time showing you tricky ways to overcome these sales obstacles. The problem is that they're essentially teaching you to argue with your prospects! We may end up overcoming the objection; however, the fact is where objections exist, closing ratios go way down. Think of the last sale you lost to an objection and what it was. What if you could have overcome it before it became a problem? There is a solution! Brett Burgess, in his book Every Sale has 5 Basic Obstacles - Learn What They Are and How to Overcome Them, will walk you through each one in detail. You'll learn to identify and understand each one, then how to apply proven techniques for overcoming them.

Details

Publication Date
Apr 4, 2011
Language
English
ISBN
9780986827600
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Brett Burgess

Specifications

Pages
44
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

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