Would you like to significantly increase your sales and income? Read this Book! This book is a comprehensive insight into the art of retail floorcovering sales based on the author's research and over 35 years of retail and wholesale experience. This book is a non-manipulative approach based on selling techniques and human psychology rather than just product knowledge. People who achieve success are successful primarily because of their attitude toward self-improvement. Conversely, it’s been my experience that people who need sales training rarely take advantage of the opportunity. Ben Franklin is quoted: “Being ignorant is not so much a shame as being unwilling to learn.” If you have been selling successfully for many years, perhaps by intuition rather than method or process, this book can help you understand why you are succeeding. At the same time, it shows you what you are not doing — or doing unnecessarily that is keeping you from achieving your full capability. If, on the other hand, you are new to sales, this book will give you an important foundation upon which to launch a successful and lucrative sales career. There are salespeople who know they need improvement and do nothing. If you are not satisfied with your sales volume, you must realize there are ways to improve. To admit that and not take steps to correct your situation is absurd. Authentic selling skills are not a gift of founding or birth. “Naturals” may be inherently comfortable talking with others. However, the actual skills of convincing must be learned.