Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
Not a lot of people use email: Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people: The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.
However, building an opt-in list is not a piece of cake particularly for the uninitiated.
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Details
- Publication Date
- Mar 19, 2009
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Cash Pawley
Specifications
- Pages
- 31
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)