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Be Brand Not Bland

The Simple Secrets of Branding

ByChris Herd

Usually printed in 3 - 5 business days
Be Brand Not Bland is for any entrepreneur, marketer or student who wants to understand how strong brand reputations are built. The book explores the process of branding - from strategic brand positioning to creative brand messaging - in a simple, no-nonsense way. It features many real world examples of great brands from past and present, as well as the author's own dozen simple secrets of branding.

Details

Publication Date
Apr 16, 2021
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Chris Herd

Specifications

Pages
126
Binding
Perfect Bound
Interior Color
Color
Dimensions
Royal (6.14 x 9.21 in / 156 x 234 mm)

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