How do you grow and scale an e-commerce business to the point where competition no longer matters? How can you build a brand people love so much that they'll become customers for life? How do you develop a marketing system to deliver your favorite types of customers like clockwork... without going broke or insane? This is what you'll learn inside The Moat. A moat is a barrier that protects your castle from all attackers. Every investor wants to own a business with a deep, wide moat. But how do you, as a founder, build a moat around YOUR brand? This book will show you how. Chris Orzechowski is a fractional Chief Marketing Officer (fCMO) who helps e-commerce brands grow and scale profitably. In this book he breaks down a simple, streamlined marketing system you can use to launch, grow, and scale your brand and generate tons of cash flow. MOAT is an acronym for the four-step marketing system that'll help you start growing faster than ever before. Open up this book and get ready to accelerate your brand's growth faster than ever before.