Logo and Corporate image

Designing a successful logo and corporate image is difficult, however all of us can draw upon our own unique creative sides to create a professional logo which produces results, its just that some of us need to refine our work more than others, with the right guidance we all have the possibility to make a timeless corporate identity like the corporate giants McDonalds and Coca-Cola, these are the guidelines. This book aims to help those beginners in the industry and those individuals who are looking to create there own company logo, inside we follow the design processes from research, initial ideas, designing to presentation and updating logos.