SPED 1

Strategic Planning and Evaluation Document I (SPED I) is a simple workbook that on completion will provide answers to some of the most fundamental questions relating to your market and your position within it. There are six sections in all and these questions can be completed in any order you wish. They’re divided into five sections with 20 questions in total. Part six concludes with space to develop an analysis of the answers provided. These questions are a wonderful way to think much deeper about your position, your market, possible opportunities, weaknesses and areas for improvement as well as your competitors. SPED I can also be used as a competitor analysis by answering these questions on their behalf.