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Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (Special Second Edition)

ByCraig M. VogelJonathan Cagan

Usually printed in 3 - 5 business days
Creating Breakthrough Products presents a now classic roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. The book presents an integrated stakeholder-driven approach to uncovering new markets and creating revolutionary as well as evolutionary products and services that people want to have. Engaging case studies drive the ideas home, allowing for use of this book in industrial practice, as a textbook, or for people that want to know how leading-edge companies succeed where others fail.

Details

Publication Date
Feb 19, 2020
Language
English
ISBN
9781678155797
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Craig M. Vogel, By (author): Jonathan Cagan

Specifications

Pages
418
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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