Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (Special Second Edition)

Creating Breakthrough Products presents a now classic roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. The book presents an integrated stakeholder-driven approach to uncovering new markets and creating revolutionary as well as evolutionary products and services that people want to have. Engaging case studies drive the ideas home, allowing for use of this book in industrial practice, as a textbook, or for people that want to know how leading-edge companies succeed where others fail.