How to Market Your Initial Coin Offering

As blockchain startups proliferate, a new type of crowdfunding has emerged to fund them. These are called Initial Coin Offerings (ICOs) or Token Sales. More than $2 billion has been raised in 2017 alone and the numbers keep getting larger. We, at Crowd Builder believe that the winning teams will be those that master their ICO marketing. More specifically those that can create a robust and authentic fan base by the time of their ICO launch. This eBook lays out what marketing assets to build out and how to nurture the early stage community without spending a ton of advertising dollars.