Cooperative Book Promotion -- Saving Time and Saving Money: An Instant Report from the Poynter Quick Reference Library

Cooperative marketing allows us to lower promotional costs and save valuable time by sharing work. Splitting the expenses of promotion with other publishers enables us to get our mes­sages to the customer affordably. It is desirable to participate in cooperative pro­grams because most of the work is done for us for a fraction of the cost of doing the pro­motion ourselves. One person (who has done it before) does all the work. You just pay for the services and then go on to other projects. Or, you may take in other publishers to share costs in your program.