Above the Fold: The Working Journalist's Guide to Book Publishing at Lulu

Journalists are naturally gratified when their work appears “above the fold” on the front page of a newspaper, or is featured prominently in another medium, print or broadcast. The careers of media people often depend on their level of public exposure and credibility. Drawing from more than 20 years of experience as an author, publisher and journalist, Danny O. Snow argues that a reporter who is also an author may be perceived as more authoritative than one who is not. The added credibility of authorship can attract more readers -- and more assignments! Snow has been widely quoted about new publishing technologies by major print and broadcast media as diverse as AP, NPR, UPI, The Los Angeles Times, Publishers Weekly, The Wall Street Journal, and the popular "Ask Heloise" radio program. Please visit LULU.COM/U-PUB for more info!