PUBLISH OR PERISH: The Public Speaker's Guide to Book Publishing

SPECIAL EDITION Courtesy of The Speaking Channel The career of a professional public speaker can be significantly enhanced by publishing a book. As an author, a public speaker gains credibility, both in the eyes of the public, and from those who select speakers for events. Public speakers also have more exposure to potential readers than other writers. Many report a brisk market in high-profit "back-of-the-room" sales at nearly every speaking engagement. This is a concise guide that shows public speakers how to quickly and easily publish a book at Lulu, often without spending a dime. It covers several special advantages that speakers enjoy, and how to exploit them using Lulu's powerful features for book publishing. The writer, Danny O. Snow, is co-author of U-PUBLISH.COM with Dan Poynter, and appears as a speaker and moderator at major publishing industry events nationwide.