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Winning Customer Centricity: Putting Customers at the Heart of Your Business—One Day at a Time

ByDenyse Drummond-Dunn

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Customer centricity isn’t just a goal or buzzword; it’s a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to strategically turn your organisation into a customer-focused powerhouse, from the inside out. Winning Customer Centricity will show you how to: Integrate customers into your company’s very DNA, from strategy to infrastructure Choose and connect with the right customers and build long-term relationships Reinvent your brand to ignite and maintain customer demand and loyalty ….. and a whole lot more. Whether you’re starting a new company, seeking to turn around one that’s underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put your customers where they belong—at the very heart of your business!

Details

Publication Date
Feb 25, 2015
Language
English
ISBN
9782970099819
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Denyse Drummond-Dunn

Specifications

Pages
134
Binding
Linen Wrap
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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