Smart Marketing: 52 Top Tips for Your Marketing Success

“Smart Marketing: 52 Top Tips for Your Marketing Success”, was written to help small businesses and not-for profit organisations get their marketing right first time and save money. Packed with hints and tips, one for each week of the business year, the book offers 52 money-saving ideas, in an easy-to-read format, based on practical marketing experience. From marketing planning to customer newsletters, exhibitions and seminars, each topic helps both the reader and the browser to make better marketing decisions.