RCS (Rich Communication Services), an IP-based messaging service, you get the features that allow you to communicate with your customers in a way that SMS and MMS won’t offer. Simply put, RCS Messaging is the next-generation messaging platform integrated right within the smartphone. Similar to mobile apps like WhatsApp, Facebook, WeChat, and iMessage, RCS Messaging gives you the ease of quick, interactive texting with the Google Messages app. All you need is a reliable internet connection.