Country Branding and the Creation of Reputation for International Investment

The countries strive for international investments in the world market and the approach to succeed on that is through the uniqueness, appeal and irreplaceability of their offerings. This constitutes the origin of the country’s image that exceed country phase and country cultures. There are various methods to capture with accuracy the country DNA and build a true-to-self, authentic and irresistible strategy to attract investors. The country has to claim a divergent brand positioning in the investors’ minds to attract global investors and coordinate the numerous energies and investments endeavors. The countries’ success is relevant to the idea of having a clear image that helps them become appealing to investors. By using a multidisciplinary approach, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience. The funds, invest in countries with a clear identity that shows commitment to its development in a professional way. A clear brand image for the country helps to attract global investors in the international arena, sustain them and boost its products, tourism etc.