DigiSense™ - Making Sense of Digital Marketing

DigiSense™ is a concept by Dr. Patrick Chin. It is a practical approach for companies or business to adopt when they embark on the digital journey in innovation or marketing. It started with a series of hard questions that companies / business should ask to identify their gaps and a spiderweb tool to plan and close the gaps. A step by step approach was recommended with key milestones along the way. Please contact [email protected] for any further discussions or tools needed for your next digital marketing and innovation success.