Asian ESP Journal Volume 7-1 UIBE Edition
ByZuocheng ZhangDr. Paul Robertson
Usually printed in 3 - 5 business days
This special issue on Asian ESP will serve to showcase the research and practice in Business English teaching in China and to provide a venue for exchange of experiences and thoughts with colleagues in Asia and beyond. The booming of Business English in China has come in response to the need of China’s socio-economic development, the reform of English education in China, and the advances in research for business discourse and English for specific purposes. While China’s economy is increasingly globalized, there arises the demand for a large number of talents well-attuned to international business and adept at intercultural communication.
Practitioners in Business English will find this a valuable edition to their teaching armory in China
Details
- Publication Date
- Apr 20, 2011
- Language
- English
- ISBN
- 9781447667599
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Zuocheng Zhang, By (author): Dr. Paul Robertson
Specifications
- Pages
- 223
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- A5 (5.83 x 8.27 in / 148 x 210 mm)