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DATA MINING: Predicting Tipping Points

ByDr. Philip Gordon, PhD

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Internet giants such as Google, Amazon and Facebook gather vast reams of information about their users, harnessing it to tailor their services to individual interests or to direct customized advertising to them. So extensive is the collection of personal details and so promising the economic, (political and cultural) opportunities linked to it, that this data is the “raw material” of the digital age. Governments are now proposing new levies and fiscal controls to tax activities associated with data mining worldwide. Advertising revenues currently exceed $40 billion (and climbing) as the global digital state of affairs struggles to gain traction.

Details

Publication Date
Feb 22, 2013
Language
English
ISBN
9781481261821
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Dr. Philip Gordon, PhD

Specifications

Pages
202
Binding
Paperback
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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