ROLE OF WORK LIFE BALANCE IN SELECTIVE PRIVATE BANKS - A STUDY UNDERTAKEN IN HYDERABAD AND SECUNDERABAD REGION.

Work life balance signifies managing the numerous everyday tasks efficiently at work, home, or any other aspects of life. This comes as a great challenge as it is very crucial to both individuals and their organizations. In the prevailing condition of the country’s economy, the business enterprises are keen on achieving high productivity, which requires their employees to attain better balance between their work and life activities. A person who has better work-life balance is bound to work more efficiently that can help the business grow faster and profitable (Naithani, 2010). This work-life balance problem arise because of the massive variations in the work location or nature of work and employee’s residence and other family commitments. The global labor market is attracting more competition among various organizations and hence they are outsourcing the work to other smaller companies to keep the labor cost low. Due to this notion, the employees are forced to work beyond their ability and work overtime to accomplish the task in hand to surpass the anticipations of the employer so that they don’t lose their jobs. Hence, the culture of ‘long work hours’ came into existence by embracing the domination of ‘24/7 lifestyle’ has become a common motto for the professionals and educated working people and management. Ironically, few years ago, it was believed that the advent of new technology is bound to reduce the work efforts of the people and simplify the job, so that the employees can enjoy more free time.