MARKETING GEOGRAPHY IN LATUR DISTRICT

Marketing Geography is a fast developing branch of Economic Geography. It is concerned with the channels of distribution through which goods move from produce to consumer. Marketing geography deals with the application of the geographical principles, methods and techniques to the practical problems, methods to he marketing phenomena. Marketing is studied not only is geography but also studied in business management, sociology, economics and anthropology. Marketing geography is concerned with markets as fixed points on earth’s surface, their site and situation, extent of marketing activity and movement of commodities (Saxena, 1973). The marketing function takes place at specific centers distributed in an area with the facilities of collection and distribution of goods.