IMPORTANTS OF TOURISM (पर्यटनाचे महत्त्व)

Iconic architecture assists in the identification of a place, city or precinct. Structural, functional and aesthetic aspects of architecture, particularly those that represent unique features, attract tourists. The aim of this study is to explore the value of iconic buildings to tourism with particular focus on the recently opened University of Technology Sydney Business School's Gehry designed Dr Chau Chak Wing (CCW) building. Five case studies which estimate the economic and social value of buildings to tourism are examined and the benefits transfer method is used to estimate the value of the CCW to tourism.