Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
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This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
- Publication Date
- Jan 13, 2010
- Education & Language
- All Rights Reserved - Standard Copyright License
- By (author): Drew Davidson, By (author): et al.
- Interior Color
- Black & White
- Crown Quarto (7.44 x 9.68 in / 189 x 246 mm)