RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti)

Rural marketing is gaining recognition as a growing profession, distinct academic discipline and rewarding career for young management students and executives. The predictions of eminent business persons that rural market will soon outstrip urban market appears to have validity. Rural markets today are not only attractive but also responsive. With this new opportunity the marketing battle field has expanded from the cities to the villages. “Go rural and be rural” seems to be the guiding principle of marketing.