Show Bookstore Categories

In the Moment. Perspectives on Mobile Market Research.

ByEdward Appleton

Usually printed in 3 - 5 business days
Mobile market research offers researchers new options: getting closer to the moment where interesting things happen, capturing emotions as they occur, using photos, videos, audiofiles. It overcomes memory gaps. Richer and more accurate, mobile MR also presents its own challenges - it's a playful, fleeting medium. Market Research surveys need to be designed accordingly. This book examines how mobile can be used, for what types of research needs, and how to optimise the mobile survey participant experience. It is based on expert interviews, secondary statistics, and contains numerous case studies demonstrating the impact of mobile research.

Details

Publication Date
Jun 16, 2014
Language
English
ISBN
9781291892635
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Edward Appleton

Specifications

Pages
125
Binding
Paperback
Interior Color
Black & White
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

Ratings & Reviews