Fix It!

This book presents a simple method for change and crisis management. The method encompasses the productive and counter- productive factors that companies need to address in order to be prepared for any change as well as a mapping structure focusing on fixing the problem – executing the change. Although external communication such as PR may play an important part of the overall change, it is not necessarily the key ingredient. To make a sustainable change you need just as much to address the organization, the brand, the output, the extended organization, the internal communication, the crisis sequence, psychological issues, finances, legal aspects to name a few. This book will help you with that.