The Management of Strategy in the Marketplace

The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.