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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines

ByBoris MordkovichEugene Mordkovich

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You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?<p> You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).<p> The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Details

Publication Date
Apr 1, 2005
Language
English
ISBN
9781411628175
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Boris Mordkovich, By (author): Eugene Mordkovich

Specifications

Pages
202
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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