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The muses of advertising

ByFátima Sarmiento Cámara

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This book explains, through numerous examples, how the art of painting has served as muse for advertising in terms of themes and composition. And argues that, in large measure, the current graphical ads are direct heirs of pictorial art and find their inspiration in it. Knowing the patterns and techniques used in the pictorial world contributes to the seduction of the public understanding and in advertising. To learn these techniques, tables and advertisements are studied comparatively, analyzed the most representative genres such as portraiture, still life, landscapes and nudes, and identify the resources that the advertising has taken such as the eyes, posture... to suit your objectives and seduce the public.

Details

Publication Date
Mar 14, 2011
Language
English
Category
Art & Photography
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Fátima Sarmiento Cámara

Specifications

Pages
98
Binding
Hardcover
Interior Color
Color
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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