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A Comparison of Amateur Podcasting within the Context of Destination Development

ByFarrukh Khan

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This essay presents a discussion about the utility of podcasting for marketing, destination development and positioning of a destination for tourists. Podcasting refers to the distribution of audio MP3 or audiovisual content files in MP4 or similar formats over the Internet for viewing or listening by those interested. It is possible for anyone to create an amateur podcast using widely available and relatively inexpensive computing equipment, together with microphones, equalisers or cameras. However, content and quality of presentation makes a difference and a quality podcast can enhance the image of a destination. Thus, destination marketing for any destination must include quality podcasts that are readily available to all those with an interest in tourism.

Details

Publication Date
Sep 3, 2011
Language
English
ISBN
9781105038464
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Farrukh Khan

Specifications

Pages
18
Binding
Saddle Stitch
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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