A Study on Consumer Buying Behavior for Paris Gallery in the UAE

The marketing and retailing of luxury branded goods is a somewhat different prospect as compared to the marketing and retailing of the so called “regular” or “ordinary” consumer goods. Emotions and passion are often an important consideration in the love affair between consumers and branded luxury goods, which are not essential for a consumer from a utilitarian perspective. This report presents the results of a study that was undertaken for Paris Gallery in order to examine the consumer buying behavior of UAE consumers.