Commercial Influences on Mass Media Organisations

Market pressures as well as business expediency has seen attempts by media organizations to combine their resources and expertise in an effort to reach a larger audience through diverse media channels. The evolution of the digital media, including the internet, cable, satellite and digital television as well as wireless devices has challenged the traditional media. The variety that is available to the mass audience has meant that there is a tendency to access a number of media sources. Ratings and the advertising revenues are becoming increasingly important and the investments associated with acquisition of new media technologies are high. This essay takes a look at commercial influences on media organisations