Comparative Analysis of Marketing Communications Strategies and Mix for Consumer Vehicle Brands in the United Kingdom: The Case of Skoda and Toyota

This brief report presents a discussion about the new trends and techniques for marketing of automobile brands in the United Kingdom and the developed world. At the time when this report was prepared, the market in the United Kingdom for new cars was highly competitive because of the lingering effects of the global recession and proliferation of competing brands. However, technology has presented a solution to automobile brand marketers who must try to present messages that catch the attention of prospects to entice them to explore and to interact with products offered by various automobile brands. Interactive and explorative offerings that utilise the new digital media must now supplement advertising messages in the traditional media, which includes television, radio and the print media to encourage the relationship building amongst prospects.