Management of Design and Innovation: Value of Design

Examples of design are all around us and even nature presents exciting designs that influence aesthetics and a sense of design in humans. Within the home lighting, carpets, wallpaper, the carpet and the furniture contribute to interior design. The cloths that we wear say something about our tastes and our values. The design of a mobile phone, the personal computer or even the car that we drive decides how we value these objects and how happy we feel using them. For a firm, design represents value if a design can compete in the market, add to brand value, business relationships or contribute to the bottom line. However, although new design does not require breakthroughs in technology, it represents new thinking and new solutions that should appeal to the jury, the consumers, who pay for their purchases. This essay presents a discussion about value of design, together with a literature review and an example from textile design to illustrate design and the design process.