Public Policy on Public Houses: A Report on Influencing Factors on Attitudes of Binge Drinking in 18 – 24 Year Old Young Adults in the United Kingdom

Binge drinking has now been recognised as being a serious problem which affects young adults not only in the United Kingdom, but also in other countries with a predominantly Anglo – Saxon culture. This phenomenon is possibly not a new one and those who indulged in binge drinking episodes were earlier referred to as being ‘lager louts’ in Britain. However, binge drinking has received considerable media attention in recent years because of the harm for the individual and the community that has come to be associated with it. This dissertation attempts to identify the influencing factors associated with attitudes of binge drinking which can have an impact on marketing for educating the public and designing interventions for positively influencing young adults.