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A Review of the Research: Innovation and the new dynamics of Marketing

ByFeroz Ahmed

The summarized version of a Doctoral Dissertation on the subject of Strategic Marketing. This edition includes: Part 1: Innovation as a High-Potential growth strategy. Part 2: The new Dynamics of Marketing. Part 3: A Review of the Research.

Details

Publication Date
Sep 6, 2012
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Feroz Ahmed

Specifications

Format
PDF

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