The summarized version of a Doctoral Dissertation on the subject of Strategic Marketing. This edition includes:
Part 1: Innovation as a High-Potential growth strategy.
Part 2: The new Dynamics of Marketing.
Part 3: A Review of the Research.
Details
- Publication Date
- Sep 6, 2012
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Feroz Ahmed
Specifications
- Format