The Sum of it's Parts - How Conglomerates and multiple BU Businesses can actually leverage value

This Book takes the reader through a process whereby Conglomerates, Multi Business-unit Businesses and other complex organisations can improve their processes, systems and Branding to create synergies that are often lost in larger organisations. The book includes access to a series of downloadable tools and templates to enable readers to work through the concepts it contains and implement a winning marketing strategy for their complex business. Ideal for conglomerates, multi-nationals and even multi-department single Businesses. It shows how Brands can be created and also how the customer can be better understood and segmented so as to create and capture value, even in very large and complex Businesses