Profiles of Attitudes Toward Healthcare: Psychographic Segmentation

This paper is a published version of the original unpublished master's thesis manuscript, "Profiles of Attitudes Toward Healthcare: Psychographic Segmentation," by Frederick Navarro. This research, conducted in 1988-89, was the first large scale study designed to test for the existence of healthcare consumers psychographic segments defined by health psycho-social factors, and confirm their existence across geographic regions of the United States. The results of this research are still applied today over 30 years later under the product name, "Patterns of Adapting to Health (PATH)", and is a testament to the rigor and validation steps applied. This paper is validly called the "birth certificate" of the Patterns of Adapting to Health (PATH) system.