This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
- Publication Date
- Sep 29, 2011
- Business & Economics
- All Rights Reserved - Standard Copyright License
- By (author): Gavin Heaton, By (author): Drew McLellan