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The Age of Conversation 2: Why Don't They Get It?

ByGavin HeatonDrew McLellan

Hardcover. This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

Details

Publication Date
Nov 4, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Gavin Heaton, By (author): Drew McLellan

Specifications

Format
PDF

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